The question is not whether a product can be improved, but whether modernization or redesign is the right response. Before we launch a new association product, we usually ask it to prove itself. What purpose will it serve? Who is the audience? How does it support the strategic plan? What
Associations still serve important purposes. The question is whether the operating models we inherited remain the best way to fulfill them today.
Associations continue to serve important purposes. They help people share knowledge, build relationships, solve common problems, establish standards, and advance professions, industries, and causes. The question I want to explore here is whether the models we inherited remain the best ways to fulfill those purposes today. Over time, associations built